// Insights · Blog, articles, guides
Notes from the founder, for the firms we mail for.
Insights from Leads For Lawyers are the blog posts of Austin Burt, founder & ceo, leads for lawyers, plus longer articles and reference guides on what mailing to defendants since 1992 has taught about the person on the other end, the firm’s first phone call, and the piece that gets kept — practical, opinionated, and written for the attorneys and intake staff who take the calls.
// Blog
Latest insights from Leads For Lawyers: the blog
· 5 min read
Your criminal defense firm’s most important marketing asset may be the person answering the phone.
Your marketing gets someone to pick up the phone. The person who answers decides what happens next.
By Austin Burt → Read
· 4 min read
The three-ring rule: why criminal defense firms need to answer fast.
Your next client could be calling your firm right now. Who is going to answer — and how quickly?
By Austin Burt → Read
// Articles
Articles on the person and the piece
· Article
Marketing to a defendant starts with knowing what last night felt like.
What a person who was just arrested is thinking, why they bin most attorney mail, and what a letter has to do to be kept.
Read the article →
· Article
The standard attorney letter arrives late and looks like everyone else's.
USPS delivery ranges, why a weekly batch plus Marketing Mail lands two weeks late, and why the premium piece is the differentiator.
Read the article →
// Guides
The guides, in one place
- Attorney Solicitation Rules by State
- Direct Mail vs. Lead Generation
- How Do Lawyers Get Arrest Records?
- Jail Mail Marketing, Explained
- DUI Attorney Marketing: A Timing Guide
- Criminal Defense Marketing, Ranked
- Law Firm Marketing, Sorted by Timing
- Legal Fee Financing: Clio vs. MyCase
- Legal Leads: We'll Never Sell You One
- Legal Direct Mail: The Complete Guide